My role in this project: visual identity, menus, social media design, packaging as well as other branding applications.House of Soul is a scratch made soul food restaurant located in Vallejo, CA.

House of Soul is a scratch made, fun, vibrant soul food restaurant that focuses on a family friendly environment. My instructions were clear, fun colors, and a brand identity that could be easily placed on various applications. I focused on keeping everything very classic, clean, and attempted to make it timeless design. To spread the message across social media I used photos indicative of HOS’s delicious and classic Southern soul food menu. I used this opportunity to use simple vector art, patterns, with simple complimentary colors.

Branding variations

Lunch menu, Company Overview, Daily Special Menu

Simple Pattern created from branding elements